TAOS: At the Heart of Métiers d’Art
Only a handful of unique pieces per year & A thousand and one hours of craftsmanship for each piece.
PRESS RELEASE | 411 WORDS | 4 MIN READ
12th March, 2025: TAOS, a name synonymous with exceptional Métiers d'Art in watchmaking, operates at the very pinnacle of horological artistry. Dedicated to those who deeply appreciate beauty, delicacy, and the poetic touch of master artisans, TAOS produces only a handful of truly unique timepieces each year. Each singular creation demands an astounding "thousand and one hours" of meticulous craftsmanship, reflecting an unwavering commitment to savoir-faire and pushing the boundaries of both exclusivity and creativity. For 2025, TAOS draws profound inspiration from the captivating world of haute couture and exquisite fabrics, translating the intricate essence of weaving, embroidery, and embellishment onto watch dials of unparalleled complexity.
Image Courtesy: TAOS
The Inaugural 2025 Collection
The first three timepieces of the 2025 collection are a breathtaking testament to this fusion, bringing together exceptional Métiers d'Art techniques to create extraordinary dials animated by richly decorated mechanical movements. Each watch stands as a unique work of art, with every dial a miniature masterpiece born from years of experience, unwavering patience, and boundless creativity. These horological wonders are brought to life in Geneva by the skilled hands of the 40 artisans at Atelier Olivier Vaucher, under the guidance of passionate watchmaker and TAOS CEO, Olivier Gaud. Time is an unconstrained element in this pursuit of perfection, with each watch requiring over a thousand hours of dedicated work to achieve its exquisite form and intricate detail.
A Trilogy of Textile-Inspired Masterpieces
The inaugural trio of timepieces for 2025 showcases TAOS's dedication to capturing the soul of haute couture:
‘Savile Row’: Iconic Tartan
Savile Row reimagines the iconic tartan pattern, transposing the precision and nobility of tailoring onto a masculine dial through techniques like engraving beneath enamel and multi-layered fondant.
‘Dentelle’: Delicate Lace
‘Dentelle’ pays homage to delicate Swiss lace, capturing its refinement and grace through hand-engraving, the addition of fine silver paillon mesh, and 'under-fired' enamel for an embroidered relief effect.
‘Sequins’: Haute Coututre
Sequins draws inspiration from the shimmering embellishments of haute couture, playing with texture and reflections through raised hand-engraving, translucent enameling, and delicate gem-setting to recreate the fabric of light. The movements within these exceptional pieces are equally ornate, featuring hand-engraved patterns inspired by weaving and draped fabric, requiring over 150 hours of artistry per movement and reflecting the deep-rooted tradition of Genevan craftsmanship that TAOS proudly upholds.