A Breath of Refinement with the New "Segreto di Lario": Breva Geneve is Back!
The Italian-Swiss watch brand WELCOMES YOU AT Villa Sarasin FOR Geneva WATCH WEEK
PRESS RELEASE | 580 words | 6 min read
11th March, 2025: BREVA GENEVE is embarking on a new chapter, breathing life into the spirit of Lake Como with its latest creation, the "Segreto di Lario." This exquisite timepiece, limited to just 25 pieces, is a testament to the brand's commitment to haute horlogerie, blending classic elegance with innovative functionality.
A New Wind for BREVA GENEVE
Inspired by the "Breva," the gentle breeze of Lake Como, BREVA GENEVE is entering a new era under the leadership of Julien Haenny. With a rich history of creating timepieces that serve practical functions, like its renowned barometer watches, the brand now unveils the "Segreto di Lario," an invitation to explore the elegance and secrets of this iconic Italian lake.
The "Segreto di Lario": A Masterpiece of Craftsmanship
This timepiece is designed for aesthetes and collectors who appreciate exclusive creations. It's a watch crafted for everyday wear, yet it embodies the spirit of fine watchmaking, featuring a unique and subtle style. The "Segreto di Lario" is instantly recognizable by its distinctive crossed hands, a design choice focused on optimal readability. The double power reserve indicator, a key feature, showcases the brand's dedication to precise functionality. The first hand tracks the long-term power reserve over six days, while the second hand provides a more detailed reading for the final 24 hours. This intuitive and unprecedented double retrograde scale allows for an instant understanding of the movement’s autonomy.
A Movement by Jean-François Mojon
At the heart of the "Segreto di Lario" lies an exclusive manual-winding movement, developed by the renowned Jean-François Mojon of Chronode. Based on the Chronode caliber C101, this movement boasts dual barrels and an impressive 7-day power reserve, ensuring stability and precision.
Elegant Design and Meticulous Finishes
The watch's elegant design is enhanced by meticulously executed finishes. Côtes de Genève, circular satin finishing, polished chamfers, and sandblasted surfaces are all crafted by skilled artisans, highlighting the beauty of the craftsmanship. The rose gold case, designed for comfort and style, houses a dial that reflects the changing reflections of Lake Como.
"Les Instruments du Temps": A Creative Philosophy
BREVA GENEVE's "Les Instruments du Temps" philosophy celebrates measuring instruments that once accompanied great explorers. These timepieces embody a quest for exclusivity and exceptional craftsmanship, offering unique creations infused with the character of past adventurers. BREVA GENEVE collaborated with leading figures and artisans in their respective fields. EDGE Design reimagined the lines and volumes, AB Concept crafted the cases, Cadranor created the dials, GMG Composants manufactured the hands, and Cinturini handcrafted the leather straps.
The Breva Spirit
BREVA GENEVE, an independent brand inspired by Lake Como's gentle breeze, blends Italian elegance with Swiss craftsmanship in its singular timepieces like the "Segreto di Lario," embodying their motto "Spiritus subtilitatis" and international ambitions beyond Switzerland as "Instruments of Time" celebrating watchmaking and exploration.
A Story of Inspiration
The story of BREVA GENEVE began on the shores of Lake Como, inspired by the magic of this place and the gentle breeze of "La Breva." The "Segreto di Lario" is a continuation of this story, inviting connoisseurs to rediscover time from a new angle. The "Segreto di Lario" opens the Breva Classic Collection, featuring a rose gold cushion-shaped case, retrograde small seconds display, and double power reserve scale. It's a "secret" that echoes the seventh day, a timeless interlude dedicated to pleasure and beauty. More than just a watch, the "Segreto di Lario" is a tribute to the history of watchmaking and a testament to contemporary innovation. It's a timepiece that carries a new breath within it, inviting its owner to experience the beauty of horological art.