Calling All Watch Enthusiasts: Time to Watches 2025 is Here

more than 70 brands are waiting for you!

PRESS RELEASE | 480 WORDS | 5 MIN READ

Geneva, 10th February, 2025: Mark your calendars! From April 1st to 6th, the historic Villa Sarasin, nestled next to Palexpo, will transform into the epicenter of horological innovation during Geneva's spring watchmaking week. Time to Watches 2025 is set to showcase the latest creations from over 70 independent watch brands, each driven by a shared spirit of audacity and a commitment to challenging the norms of traditional watchmaking.

Image Courtesy: Time to Watches 2025

Celebrating Audacity

Time to Watches is more than a watch fair; it's an experience. It's a celebration of independent thinking and boundary-pushing creativity, where brands from diverse backgrounds share a common drive: move, create, disrupt. These free-spirited watchmakers invite enthusiasts to immerse themselves in a world that defies convention and embraces innovation. It's a place where passion, intuition, and daring are the cornerstones of horological artistry.

An Immersive Experience for All

Open daily from 8:30 AM to 8:00 PM, the exhibition will offer an accessible and engaging experience for all watch enthusiasts. Tickets are CHF 20 per day or CHF 35 for unlimited access and a unique opportunity to connect with the creators shaping the future of watchmaking.

Image Courtesy: Time To Watches 2024

Image Courtesy: Time To Watches 2024

A Hub of Connection

Daily breakfasts and after-work events will provide ample opportunities for enthusiasts to connect with brand representatives, fellow collectors, and industry insiders in a relaxed yet professional atmosphere. The event aims to cultivate a balance between informality and sophistication, creating a festive yet refined ambiance.

A New Dimension of Watchmaking at Villa Sarasin

Held in the elegant setting of Villa Sarasin, just a short walk from Palexpo, Time to Watches offers a unique perspective on the world of horology. Visitors can expect inspiring encounters, exclusive unveilings, and shared moments of discovery. It's a chance to feel the passion, explore the craftsmanship, and truly engage with the art of watchmaking.

 

Brands to Discover

ADRIATICA | Aerowatch | Airain | Appella | Atelier Jalaper | AWAKE | Azimuth | BA111OD | bauhaus | Beaubleu | Beauregard | Beda’a | BENRUS | Berney | Blackout | BREVA GENEVE | BRISTON | Carl Suchy & Söhne | Charles Girardier | CIME | CODE41 | Creations by Wire Art | De Rijke & Co | Dennison Watch | DONE Watches | Eagle Eye Watches | Elka Watch Co. | Exaequo - Melting Watch | Fam al Hut | Fears | Formex | Frédéric Jouvenot | Genius Watches | GUEBLY | H992 Architecte Horloger | Herbelin | Jowissa | Krayon | Laco | Laine | Lebois & Co | Lorige | Marathon Watch | Mathey-Tissot | Milus | MING | NALLA NERAM | Nivada Grenchen | NixieFab France | Ollech & Wajs | Omnis | Paulin | Pragma | RALF TECH | Rapport London | RESERVOIR | Rosenbusch Watches | ruhla 1929 | Schaefer & Companions | Sinclair Harding | Sinn Spezialuhren | Squale | TAOS | Tsar Bomba Watches | UTINAM Besançon | Vulcain | White Star Watch | WOLF | YOUHR | ZANNETTI Independent Watchmaker | Zeppelin

For more information on how to book your tickets, visit timetowatches.com

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