The End of A Legacy: Rolex Discontinues Carl F. Bucherer

Breaking News: In a move that signals a significant shift in the luxury watch landscape, Rolex has announced the discontinuation of the Carl F. Bucherer watch brand. This decision, reported by BILANZ Watches and later confirmed by other sources, marks the end of an era for the brand with a 137 year old legacy of family ownership, which was a passion project of the late Bucherer patron, Jörg Bucherer. Read the story here.