Spotted: Kevin O’Leary Reveals Unique Chanel Boy.Friend

ACQUIRED AT THE PHILLIPS NEW YORK WATCH AUCTION: XI

MEDIA ALERT | 170 WORDS | 1 MIN READ

Phillips, 4th February 2025: Canadian businessman and Shark Tank star, Kevin O’Leary, also known as “Mr. Wonderful,” has added a one-of-a-kind wristwatch to his impressive collection. O’Leary emerged as the winning bidder for a unique Chanel Boy.Friend wristwatch at the Phillips New York Watch Auction: XI, held this past December. The watch, initially estimated between USD $70,000 and $140,000, saw an intense bidding war before selling for $222,250.

Image Courtesy: Phillips

Bidding via phone, O’Leary secured the watch with all proceeds—including the buyer’s premium—going to benefit TimeForArt, a philanthropic initiative that supports contemporary artists. The entrepreneur and investor shared his enthusiasm on Fox Business last month, proudly showcasing his acquisition.

“Here it is—the Chanel Boy.Friend, a watch so rare it brought grown collectors to tears,” O’Leary quipped on Instagram. “The competition was fierce, but no one messes with Mr. Wonderful.”

The dial of the one-of-a-kind watch, in shades of pink, violet, and blue, is brought to life through Grand Feu enamel. This traditional process involves carefully applying liquid enamel to an 18-karat white gold base before subjecting it to repeated firings at a searing 800-degrees Celsius.

Image Courtesy: Phillips

Watch the full reel here.