Louis Erard X Sylvie Fleury: Le Régulateur Gets An Artistic Makeover
IS IT MORE THAN A WOMEN’S WATCH?
PRESS RELEASE | 523 WORDS | 3 MIN READ
28th January, 2025: The collaboration between Louis Erard and the Swiss artist, Sylvie Fleury once again positions Le Régulateur as the driving force behind an unconventional design culture. Its iconic ‘three in line’ hands play with codes, redefining fundamentals. Juxtaposing luxury and industrial materials, denouncing the fetishisation of beauty and gendered consumption patterns, Sylvie Fleury's make-up palettes invite themselves into the counters of the Regulator. ‘Is it more than a women's watch?’ The answer lies in the question... and in the way you define and transform reality.
Who is Sylvie Fleury?
Sylvie Fleury champions freedom as a space to be conquered. Since her debut, she's subverted desire and power dynamics by boldly inhabiting stereotypes. Her art reminds us that we have the agency to shape our image and lives with courage and joy. Since 2018, Fleury has transformed makeup palettes into monumental "shaped canvases," her paintings echoing the packaging of these everyday items. In doing so, she elevates beauty products to the realm of abstract art, making painting both familiar and radical, intrinsically linked to self-assertion. This boldness finds a new expression in the watch's round dial, empowering the timepiece—and its wearer—with a colourful superpower.
“I unveil objects with raw simplicity, while relentlessly pushing the boundaries that try to cage them, refusing to be boxed in by the labels of what I do and who I am.”
Is It the Perfect Collaboration?
The answer is a resounding yes. Sylvie's philosophy resonates deeply with Louis Erard's collaborative spirit, where synergy creates impact greater than the sum of its parts. Echoing the symbolism of 178 (the limited edition number signifying unified strength), her vision perfectly aligns with the brand culture Manuel Emch has fostered at Louis Erard for the past five years.
“Through her creations, Sylvie Fleury affirms the power of art to provoke, question and shake up the status quo. She’s much more than an artist I admire and who inspires me, she’s a friend. The strength of our collaboration is a ‘mixtape of existence’, a collection of shared and individual life experiences that shape human existence. Her art is bold and uncompromising; her works defy conformity, overturning perceptions and challenging stereotypes. Her highly aesthetic creations position her somewhere between elitist artist and popular iconographer, unfettered by either labels or the limitations of the objects themselves. This reflects the Louis Erard brand culture: blurring the boundaries between craftsmanship, art and accessibility, without letting the frame of a watch become its creative limit.”
Le Régulateur: Driving Unconventional Design Culture
Framed by a 39mm black PVD stainless steel case, the polished black dial and the glossy black leather strap recall the lacquered case of makeup palettes that inspired Sylvie Fleury. The Regulator’s distinctive “three in-line hands design” is adorned with coral hues for the hours at 12 o'clock and a matt magenta shade for the seconds at 6 o'clock. The Sylvie Fleury x Louis Erard collaboration is highlighted on the dial in an understated tone-on-tone script.
Le Régulateur Louis Erard x Sylvie Fleury Palette of Shadows
Limited edition of 178 pieceS
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Movement: Automatic regulator, Sellita caliber SW266-1, 11½’’’, Ø25.60 mm, Thickness: 5.60 mm, 31 jewels, 28,800 VpH (4Hz),special open worked oscillating weight with Louis Erard symbol, approx. 38 hours of power reserve
Functions: HMSHours counter at 12 o'clock, central minutes hand, seconds counter at 6 o'clock
Case: Polished stainless steel with black PVD treatment, Ø39 mm, lug width: 20 mm, lug to lug: 46.48mm, Thickness: 12.25mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165ft), signature fir tree crown, caseback engraved with “Limited Edition 1 of 178”.
Dial: Inspired by Sylvie Fleury’s work in the form of make-up palettes: black polished lacquer dial with black transfers, matt coral domed hour counter and matt magenta domed seconds counter, Louis Erard and Sylvie Fleury logos at 3 o'clock and 9 o'clock respectively.
Hands: Matte coral lacquered hour hand, matte magenta lacquered second hand and polished minute hand with black PVD treatment.
Strap: Shiny black calf leather strap, black calf leather lining, polished stainless steel pin buckle with black PVD coating, ergot bars for quick strap change. Dimensions: 20/18mm width,65/105 mm length.
Collaboration: Watch developed in collaboration with Sylvie Fleury in a limited edition of 178 pieces.
Price excl.tax: CHF3’900. Learn more on louiserard.com